Consumer Interest

For All People

The dramatic increase in the cultivation of hemp and the ability to transport hemp-based products across state lines have paved the way for CBD products to explode on to the mass market creating widespread and growing consumer interest in CBD products.

Consumer Interest in Hemp Products

Segment
Statistics
CBD Interests
Baby Boomers

Baby Boomers represent a group of approximately 76 million Americans who were born between 1944 and 1964.

The current age of this market segment is between 55 and 75 years.

Baby Boomers are interested in CBD products to naturally relieve age related issues such as chronic pain, sleep disorders, bone health, heart health, and mood related disorders.

This generation is more active and more health conscious than the generations before them, and they are seeking natural alternatives to prescriptions.

Generation X

Generation X, is comprised of the 82 million Americans who were born between 1965 and 1979.

GenXers are currently between 40-54 years old.

This generation is balancing their career, caring for aging parents, and raising their own children.

This generation’s hectic lifestyle contributes to anxiety, mood disorders, and sleep disorders. Generation X is willing to pay more for better quality and organic products.

Millennials (Gen Y)

Millennials is the classification given to the 74 million Americans born between 1980 and 1994.

They are currently between 25 and 39 years old.

This generation has embraced the market for all types of health, wellness and lifestyle products described as natural, clean label and organic.

Hemp derived CBD products are therefore well received by this audience.

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