The Right Leadership

The Board is comprised of a number of influential and well-known businessmen who will bring a wealth of corporate governance experience to the company:
David M. Lonsdale
CEO
David M. Lonsdale
CEO

Mr. Lonsdale is President and CEO of The Lonsdale Group, a boutique finance and advisory firm investing in small cap public and private companies.

Previously he was for ten years the President of Allegiance Capital Corporation, a private investment bank focusing on mergers and acquisitions, with offices in Dallas, New York, and Chicago. Mr. Lonsdale has successfully built and sold three venture-funded information technology companies, including selling one of them to Microsoft. Earlier in his career, he managed corporate divisions of McDonnell Douglas/Boeing and Dun & Bradstreet/A C Nielsen.

He obtained his MBA in Finance & Marketing from Cornell University and his B.Sc. in Physics & Mathematics from the University of Leeds in the U.K.

Carl Germano
Carl Germano

Carl Germano, CNS, CDN is a NY Board Certified Clinical Nutritionist and Vice President for Verdant Oasis. He holds a masters degree in clinical nutrition from New York University and has over 35 years experience as VP of product development for several of the largest vitamin supplement companies in the trade.

He previously served as Chief Science Officer for Inergetics, Inc., Vice President of Product Development & Research for Solgar Vitamin & Herb Company, Nutratech, and Country Life Vitamins and as a consultant for Ajinomoto and Bluebonnet Nutrition. In addition, he has been instrumental in bringing cutting-edge nutritional materials and finished product formulations to a variety of markets including dietary supplements, medical foods, and functional beverages.

John Costello
John Costello

John Costello has over 30 years of experience in consumer products and services, retail and technology. The first half of his career was spent in classic management jobs, with the second half helping companies drive innovation and navigate high change environments, from startups to $70 billion companies.

He was one of the early leaders of omni-channel marketing and retailing to leverage the synergies between retail stores, catalogs, DR TV, the Internet and eCommerce to drive total sales and profit and is considered a leader in the digital transformation of marketing and retail.

John currently serves as CEO of Costello Ventures/Bottom Line Branding since retiring as President - Global Marketing and Innovation of Dunkin' Brands (the parent company of Dunkin Donuts and Baskin Robbins), where he was part of the senior leadership team during its successful 2011 IPO. He previously served as Executive Vice President of The Home Depot, Chief Global Marketing Officer of Yahoo, Senior VP of Pepsi-Cola USA, CEO of MVP.com and President of Nielsen Marketing Research US. He began his career at Procter & Gamble and rose to lead all advertising and marketing for P&G’s Beauty Care Division. Costello been recognized as one of most influential and innovative executives by numerous organizations, one of the Top 10 Merchants by DSN Retailing Today and was elected to both the Chief Marketing Officer Hall of Fame and Retail Advertising Hall of Fame. He has significant governance experience, serving as a current or past Director of Ace Hardware, The Quaker Oats Company, The Bombay Company, American Film Institute, Ring, Inc. (which was acquired by Amazon), GroundTruth, Inc. and Yellowstone Forever, and as an Advisor to Untuckit, WinView Games and Linkwell Health. Costello is also past Chairman of the Mobile Marketing Association, the Association of National Advertisers and the Advertising Council.

BARON LUKAS
BARON LUKAS

A senior executive leader, board member, advisor, coach and retired Marine Corps Colonel, Baron has 39 years of leadership, management, teaching, coaching, and mentoring experience. His professional career spans a diverse spectrum of positions: fighter pilot, instructor, strategist, intelligence officer, professor, commander, and finally, business executive, entrepreneur, board member, and advisor. Baron is a Principal at CEO Solutions Partners offering CEO/COO, corporate governance, strategy and leadership development, business optimization, and executive coaching services . Baron also serves on the Board of Advisors for CanaFarma Corporation.

After serving 27 years in the Marine Corps, Baron has spent the last 12 years in various senior business executive and board roles. Upon retirement from the military in 2007, Baron joined Western Commerce Group as Managing Director. Western Commerce Group is a regional M&A investment banking, private equity, wealth management, and consulting group based in Fort Worth, Texas. In 2008, Baron was asked to join HSC as its COO. HSC is a privately held oilfield, industrial, and mining supply, services, and manufacturing company with more than 20 locations nationwide. Baron stayed with HSC until August of 2014, when he founded Vital Strategies Management Consulting. Vital Strategies was an advisory, management consulting, coaching, and keynote speaking firm specializing in helping businesses, financial institutions, leadership teams, and executives improve performance and achieve their goals. Concurrently with Vital Strategies. Because of his professional engagement as a consultant for ELS, Baron was asked to join their leadership team as CEO and board member in April of 2016. Based in Abilene, Texas, ELS is a sales, distribution, engineering, and service company that has been the premier distributor of the nanoActiv® family of advanced nanoparticle technologies for the oil and gas industry, designed to improve production in new and existing oil and gas wells.

Baron’s long history of successful business and military leadership positions gives him a unique perspective that blends the best practices of both worlds. A native of Germany, Baron is bilingual (English and German) and holds two master’s degrees.

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